THE SAGE
Brand Personality
The Sage archetype is intellectual, analytical, values wisdom and truth, and seeks to mentor, share knowledge, and inspire critical thinking.
PurposeSeek and share knowledge, offer wisdom and insights to make informed decisions.VisionA world where truth, knowledge, and understanding guide people’s actions and decisions.MissionEducate, enlighten and offer authoritative insights empowering others to make wise choices.ValuesWisdom, truth, integrity, and understanding.Share
