THE JESTER
Brand Personality
The Jester archetype uses humor to engage, helping people escape worries and reminding them that happiness is always within reach.
PurposeTo bring joy and laughter to the world.VisionTo create a world where humor and playfulness are embraced.MissionTo lighten up the world and encourage fun and enjoyment, using humor and playfulness to bring people together and create joyful experiences.ValuesHumor, spontaneity, playfulness, light-heartedness.Share
