THE INNOCENT
Brand Personality
The Innocent archetype is idealistic, striving for a utopian vision, and inspires others to aspire to a better future.
PurposeTo be happy and free.VisionTo create a world filled with peace and simplicity.MissionTo spread joy and optimism to everyone by promoting positivity and simplicity, and helping people find happiness in the small, everyday moments of life.ValuesSimplicity, purity, optimism, honesty.Share
