THE HERO
Brand Personality
The Hero archetype embodies strength, determination, and courage, inspiring hope and resilience to overcome challenges.
PurposeInspire and empower action, overcome challenges, and achieve greatness.VisionA world where everyone has the strength and determination to achieve their highest potential.MissionTake bold action, lead by example, and provides the tools and products needed to succeed.ValuesCourage, resilience, ambition, and excellence.Share
