THE EVERYMAN
Brand Personality
The Everyman archetype is humble, approachable, loyal, values simplicity, reliability, and presents itself as a friend who understands others’ needs.
PurposeTo belong and connect with others.VisionTo create a world where everyone feels accepted and valued.MissionTo foster a sense of community and authenticity, creating inclusive environments where people feel a sense of belonging and connection.ValuesHumility, empathy, loyalty, down-to-earth.Share
