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Our Arsenal

Brand Strategy

FOUNDATION FORMULA

Aligning your brand’s business goals with a smart marketing strategy is essential.

It’s how you turn vision into impact and goals into memorable growth.

01

Discovery Session – one full day working session

02

Brand Strategy Presentation – Archetype/NorthStar/Brand Triangle/Tone of Voice

03

Brand Identity Presentation – Mood Board, Color Palette, Font Pairings, Logo Development (primary and secondary), Icon, Brand Pattern, Social Media Templates, Presentation Template

04

Brand Strategy Document that succinctly roadmaps your brand’s journey

Timeframe: 6-8 weeks

Website Strategy

BLUEPRINT BREAKTHROUGH

You have a new Brand Strategy with clear direction, beautiful brand identification, and communication style. Use it to provide an engaging user experience and maximum impact on target audiences.

01

Discovery – Deep dive into the functionality, imagery, and messaging of current website

02

Streamline recommendations and Brand Strategy implementation

03

Updated front-end website design (5-7 pages), messaging, and imagery

04

Launch of the newly designed website

Timeframe: 8-12 weeks

Marketing Strategy

POWERHOUSE PLAN

We will develop a comprehensive, customized marketing approach to reach and convert your target audiences in a variety of disciplines including:

01

Thought Leadership Positioning

02

Partnership Collaborations

03

Speaking Engagement Strategy

04

Public Relations

05

Social Media (B2C and B2B)

06

Special Events

07

Paid Media Support

Timeframe: 4-6 weeks

Fractional CMO

STRATEGIST ON-DEMAND

Our founder, Heather Krasnow, is a highly experienced marketing professional who analysis your business goals, provides guidance and customizes an execution plan. That process looks different for every client depending on their needs.

Team Leadership

Guide and empower your marketing team.

Brand Development

Enhance brand identity to create strong market presence.

Strategic Planning

Craft tailored strategies to hit your objectives.

Message Mapping

Maintain a consistent tone of voice and style of communication across platforms

Market Research

Identify your ideal audience and competitive insights.

Campaign Management

Oversee end-to-end campaigns for impact.

Fractional CMO

STRATEGIST ON-DEMAND

Our founder, Heather Krasnow, is a highly experienced marketing professional who analysis your business goals, provides guidance and customizes an execution plan. That process looks different for every client depending on their needs.

Team Leadership

Guide and empower your marketing team.

Strategic Planning

Craft tailored strategies to hit your objectives.

Market Research

Identify your ideal audience and competitive insights.

Brand Development

Enhance brand identity to create strong market presence.

Message Mapping

Maintain a consistent tone of voice and style of communication across platforms

Campaign Management

Oversee end-to-end campaigns for impact.