THE RULER
Brand Personality
The Ruler archetype embodies authority, ethics, leadership and responsibility, showcasing a commanding presence with dignity and strong leadership skills.
PurposeTo create order and stability.VisionTo lead and influence others towards success.MissionTo take control and bring about positive change through leadership, guiding and directing efforts to achieve goals and create a sense of stability and order.ValuesLeadership, responsibility, control, influence.Share
