We are strategists and storytellers.

we are creative assassin

Some brands whisper. Others blend in. But the Bold ones? The unforgettable ones? They cut through noise with intention like a Creative Assassin.

We are an elite squad of sharp-witted warriors with an armory of creative weapons, all dedicated to achieving one goal: precision-driven results.

Our Arsenal

foundation formula

To build a brand that thrives, you need clarity on three things: your business goals, your brand’s archetype and your North Star. Through discovery, strategy and creative design we bring your brand’s unique story to life.

blueprint breakthrough

Apply your new brand strategy with clear direction, identification and style of communication to your website, engaging users and providing immediate impact.

powerhouse plan

With your foundation in place, we craft an approach aligning your goals to tangible results. Every move is strategic, every action intentional, and every outcome measurable.

Turn vision into action

Strategist On-Demand

You have an established brand poised for growth, a goal in mind and ideas to achieve it, but could use some expert advice on how to connect the dots.

Heather creates a strategy to ensure your brand continues to align with your goals.

What is a Brand Archetype?

Every brand has a personality that resonates with its audience in a deep and meaningful way. Finding yours is essential to build authenticity, loyalty and trust. Brand Archetypes provide a framework based on human psychology to your brand pinpoint its core identity and serves as the foundation for how it looks, feels and acts in the world.

Brand Archetypes

brand archetype

THE SAGE

The Sage archetype is intellectual, analytical, values wisdom and truth,...

brand archetype

THE RULER

The Ruler archetype embodies authority, ethics, leadership and responsibility, showcasing...

brand archetype

THE OUTLAW

The Outlaw archetype is independent, challenges boundaries, and drives change,...

brand archetype

THE MAGICIAN

The Magician archetype creates wonder, transforms challenges into growth opportunities,...

brand archetype

THE LOVER

The Lover archetype is passionate, sensual, and enhances relationships through...

brand archetype

THE JESTER

The Jester archetype uses humor to engage, helping people escape...

brand archetype

THE INNOCENT

The Innocent archetype is idealistic, striving for a utopian vision,...

brand archetype

THE HERO

The Hero archetype embodies strength, determination, and courage, inspiring hope...

brand archetype

THE EXPLORER

The Explorer archetype is adventurous, independent, values freedom and discovery,...

brand archetype

THE EVERYMAN

The Everyman archetype is humble, approachable, loyal, values simplicity, reliability,...

brand archetype

THE CREATOR

The Creator archetype is visionary, passionate about artistic expression and...

brand archetype

THE CAREGIVER

The Caregiver archetype is empathetic, supportive, and selfless, but can...

Why Choose Creative Assassin?

Whether you’re launching a new brand, refreshing an established one, or simply need fresh perspective in marketing leadership, Creative Assassin delivers tailored solutions that relentlessly pursue transformation through strategy and creativity.

We’re not just consultants. We’re creative problem solvers, strategic thinkers, and trusted partners.

Ready to elevate?

Let’s get started